Growth Marketer for Fintech, SaaS, and Technology
From acquisition and positioning through lifecycle and conversion—three projects that show how I connect the whole journey. Contributed to growth initiatives supporting a fintech platform serving 150,000+ members.
20,000+ subscribers and $60K+ generated in four months through recurring annual subscriptions
MY ROLE, WITH THE TEAMI built the newsletter end to end—from concept, data scrapers, and production through acquisition ads, landing and payment pages, customer onboarding email sequences, lifecycle campaigns, and upsell programs—while partnering with product, data, and marketing teammates.
Supported paid-product adoption and portfolio growth
MY ROLE, WITH THE TEAMI led offer positioning, funnel strategy, scripts, creative production, and lifecycle follow-up in close collaboration with product and leadership.
Generated thousands of qualified leads
MY ROLE, WITH THE TEAMI translated the research into the report, paid creative, landing experience, and follow-up journey alongside internal subject-matter and media partners.
I managed paid acquisition programs with more than $100K in monthly media spend, building campaigns to generate qualified leads and connecting every ad to the wider sales and customer journey.
MY ROLE, WITH THE TEAMIn partnership with creative, media, sales, and lifecycle teammates, I helped shape the path from campaign and landing page through qualification, sales follow-up, onboarding, retention, and expansion.
I love fintech—and I believe its future is AI. I’m learning it every day, using its speed to make people sharper, data more useful, and performance better.
Smaller systems I’ve built to make growth faster, more consistent, and easier to scale.
A publishing system built around live market information, turning fast-moving data into a dependable daily product.
An automated workflow producing 14+ daily social assets across formats without sacrificing brand consistency.
Lifecycle education spanning 14+ financial offerings, helping customers understand value and find the right next step.
Webinar pages, payment flows, upgrade journeys, and sales emails designed as one connected conversion system.
Turning live fintech data and product stories into useful, channel-native content—without losing the thread between attention and conversion.
Working with product, data, and marketing teammates, I built the acquisition funnel and lifecycle journey for a multi-tier fintech newsletter powered by several data sources, market news, and AI-driven insights. The result: 20,000+ subscribers and $60K+ generated in four months through recurring annual subscriptions.
In partnership with the wider marketing team, I built an automated X content engine that published market updates and AI portfolio performance, then routed readers into organic lead-capture funnels.
Performance creative, UGC, social content, walkthroughs, and product demonstrations.
Instagram Reel · Performance creative
Instagram Reel · Performance creative
Instagram Reel · Performance creative
Instagram Reel · Performance creative
Instagram Reel · Performance creative
Instagram Reel · Performance creative
Instagram Reel · Performance creative
Instagram Reel · Performance creative
Instagram Reel · Performance creative
Leads with email overload before revealing the product.
Leads with the AI newsletter and product experience.
Product education · Messaging automation · 3:05
Interview production · Narrative editing · Social-proof creative