Michael Daley

Growth Marketer for Fintech, SaaS, and Technology

SELECTED WORK

Growth systems,
built end to end.

From acquisition and positioning through lifecycle and conversion—three projects that show how I connect the whole journey.

01LIFECYCLE + CONVERSION

A daily newsletter that became a revenue engine

20,000+ subscribers · $60K+ in 3 months

NEWSLETTER EXPERIENCE / 01

02PRODUCT LAUNCH

Taking a real-time fintech product from concept to market

Paid-product adoption · Portfolio growth

PRODUCT LAUNCH EXPERIENCE / 02

03ACQUISITION

Turning financial research into a full-funnel campaign

Research · Creative · Conversion

ACQUISITION EXPERIENCE / 03

THE THROUGH LINE

I love fintech—and I believe its future is AI. I’m learning it every day, using its speed to make people sharper, data more useful, and performance better.

GROWTH SYSTEMS

Not just campaigns.
Infrastructure.

Smaller systems I’ve built to make growth faster, more consistent, and easier to scale.

Live-data newsletter backend

A publishing system built around live market information, turning fast-moving data into a dependable daily product.

Multi-channel content engine

An automated workflow producing 14+ daily social assets across formats without sacrificing brand consistency.

Product education at scale

Lifecycle education spanning 14+ financial offerings, helping customers understand value and find the right next step.

Conversion surfaces

Webinar pages, payment flows, upgrade journeys, and sales emails designed as one connected conversion system.

CONTENT ENGINE

One system.
Built for every feed.

Turning live fintech data and product stories into useful, channel-native content—without losing the thread between attention and conversion.

01 · INSTAGRAM4-SLIDE STORY

FEATURED SYSTEM

The newsletter growth engine

We created a multi-tier fintech newsletter that combined several data sources to surface market news, AI-driven insights, and actionable signals. The marketing funnel I built grew it past 20,000 members and generated more than $60K in four months.

Multi-source intelligence20K+ members$60K+ in 4 months

02 · X / TWITTER3-POST SERIES

AUTOMATED SYSTEM

Automated X growth engine

I built an automated X content engine that published market updates and AI portfolio performance, then routed readers into click funnels that captured leads—entirely organic and automated.

Market updatesAI portfolio performanceOrganic lead capture

CONTENT + PRODUCT + UGC

See the work
in motion.

Performance creative, UGC, social content, walkthroughs, and product demonstrations.